From Darkness to Light...

Founded by Antonio Wilson, our independent label had built a reputation on democratizing eyewear by allowing all individuals to wear what suits them and by pushing the boundaries of eyewear. With humble beginnings in a tiny garage and a small city in the UK, Antonio found momentum by producing premium eyewear, inspired from his childhood eye issues. When he couldn’t find adapted eyewear to look chic and to protect his eye from an eye illness, at a reasonable price. Now, he decided to create a vastly more affordable price point than the competitors.

Fast forward to today and our now International label has become synonymous with quality and style. Operated by a talented team of professionals all sharing its vision, the brand is currently available online in over 23 countries.

About us image
About us image

Unmatched quality, Affordable prices...

With an unwavering commitment to quality and design, each product in our collection is checked against the highest standards.Using technical expertise our premium quality lenses are produced, checked and fitted to each frame. With each pair constructed, we aim to present a refined collection of eyewear that represents a high-end confidence with a rebellious twist, all while keeping an affordable price.